Brexit win as British businesses ‘thriving’ 100 days after Australia trade deal

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Britain’s post-Brexit trade deal with Australia has already boosted UK businesses 100 days after coming into force.

Healthy food companies Creative Nature and Sozyë said the agreement has led to opportunities to sell their products Down Under.

The deal came into force on May 31 and is expected to boost trade between the UK and Australia by 53 percent.

International Trade Minister Nigel Huddleston said: “It’s fantastic to see that innovative businesses like Creative Nature and Sozyë are already thriving under our landmark deal with Australia.

“This is just the beginning of a new era of opportunity for British businesses as we use our status as an independent trading nation to deliver an ambitious programme of trade deals with countries all around the world.”

Creative Nature founder Julianne Ponan said Australia has become a “pivotal market” for the company, which makes snacks and baking mixes for people suffering from any of the top 14 allergens.

He said: “The health-conscious consumer base is growing rapidly, with increasing demand for products that cater to various dietary needs.

“The new trade deal with Australia has ushered in a new era of opportunity for our business, reducing tariffs and barriers and making our products more competitive and accessible to Australian shoppers.

“The more favourable trading environment has helped highlight to distributors why we our products are needed in this market.”

Jacob Thundil, founder of Sozyë, said the free trade agreement opened the door for the allergen-free sauce company to expand into Australia.

He said: “After working with trade advisors from the Department, we identified key markets and distributors.

“We found success with two distributors in Australia who told us that the trade deal meant this made commercial sense.”

The free trade agreement with Australia was the first negotiated from scratch post-Brexit, along with New Zealand, with yesterday marking 100 days since they came into force.

The deal with New Zealand is expected to increase trade by almost 60 percent.

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