Target under fire for 'sexualizing' Christmas with 'pride Santa'

Target under fire for ‘sexualizing Christmas for children’ with ‘pride Santa’ decorations

  • Target has rolled out a ‘Pride Santa’ and a ‘Pride Christmas Nutcracker’ Figurine as part of their LGBTQ+holiday decoration line 
  • The big box retailer is selling the items on their website despite the widespread backlash the store received when Pride items were sold earlier this year 
  • Last week Fox News host Jesse Watters spoke about the LGBTQ holiday merchandise on his show claiming it was ‘sexualizing Christmas for children’

Mega retail chain Target is under fire for ‘sexualizing’ Christmas with a LGBTQ+holiday decoration line that features ‘Pride Santa’ and a ‘Pride Christmas Nutcracker’ Figurine. 

The ‘Fabriche Pride Santa’ features St. Nicholas holding the rainbow Pride Flag, the symbol of the LGBTQ community, bearing the slogan ‘Love is Love’ on his white shirt with rainbow suspenders. 

A wooden Nutcracker figurine – dressed in a blue and white jacket with rainbow lapels, a rainbow hat and holding a ‘progress flag’ –  is also part of the 2023 holiday collection. 

The items are available for sale on the company’s website despite the widespread backlash the store received when Pride items were sold earlier this year. 

Some shoppers who were snapping up the LGBTQ decor online praised Target for being ‘inclusive,’ with some adding that the store was offering a ‘good mix of Christmas and pride,’ while others commented on how ‘affordable’ it was.

Last week Fox News host Jesse Watters spoke about the LGBTQ holiday merchandise on his show claiming it was ‘sexualizing Christmas for children.’

His guest Riley Gaines, a former competitive swimmer who campaigned against the participation of trans women in women’s sports, echoed the same sentiment asking why ‘they keep pushing this? Who are they trying to appeal to? 

She added, in part, ‘this doesn’t represent the overwhelming majority of this country, really how the world, feels on this issue.’

The ‘Fabriche Pride Santa’ (pictured) features St. Nicholas holding the rainbow Pride Flag, the symbol of the LGBTQ community, bearing the slogan ‘Love is Love’ on his white shirt with rainbow suspenders and red sunglasses

A wooden Nutcracker figurine (pictured) dressed in a blue and white jacket with rainbow lapels, rainbow hat and holding a ‘progress flag’ – is also part of Target’s 2023 holiday line  

A shopper is looking at the various holiday displays at the Target store on Wednesday that is filled with holiday merchandise including Christmas trees, miniature Santas, ornaments among other Christmas merchandise 

Before ‘Black Friday’ one of the biggest shopping days of the year hits, the non-profit Consumers’ Research Group issued a ‘Woke Alert’ for Target for Black Friday and for Cyber Monday.

The group stated that the retailer ‘continues to support woke policies, even after immense backlash for their Pride Month line, which included LGBTQ+ merchandise geared toward children and even babies.’

‘This line included ‘tuck friendly’ bathing suits for kids, children’s books on transgenderism, and clothing emblazoned with proactive LGBTQ+ slogans and more.’

‘To make matters worse, when recently confronted on national television about these products, Target CEO Brian Cornell tried to sweep the controversy under the rug by flat-out lying, stating ‘Well, I think you and I both know those weren’t true …’ the alliance wrote.

The conservative Media Research Center, posted in on their blog stating, ‘leave it to the woke mob who runs Target to show how big of idiots they are once again,’ The New York Post reported.

A Target store in Philadelphia during the 2021 holiday season. The mega retail chain is under fire for ‘sexualizing’ Christmas with a LGBTQ +holiday decoration line that features ‘Pride Santa’ and a ‘Pride Christmas Nutcracker’ Figurine

Before ‘Black Friday’ one of the biggest shopping days of the year, hits the non-profit Consumers’ Research Group issued a ‘Woke Alert’ for Target for Black Friday and for Cyber Monday

Target rolled out merchandise in May before the celebration of LGBTQ in June that caused some controversy. 

Some of the items for sale included, women’s style swimsuits that advertise ‘tuck-friendly construction’ to hide male genitalia went viral in May. 

After facing some customer backlash Target pulled some of its products from its stores, claiming that it was acting to protect employee safety, the company told Reuters.

A Target spokesperson said that Target has been celebrating Pride Month for more than a decade offering more than 2,000 products, including clothing, books, music and home furnishings as part of its Pride Collection, The news outlet reported. 

Additional items include ‘gender fluid’ mugs, ‘queer all year’ calendars and books for children aged 2-8 titled ‘Bye Bye, Binary,’ ‘Pride 1,2,3’ and ‘I’m not a girl.’

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