GM changes brand logo to highlight EV future

Handout photo of the new GM logo announced on January 8, 2021. GM/Handout via REUTERS

(Reuters) – General Motors on Friday unveiled a new corporate logo, its first major logo change since 1964, as part of a new campaign to accelerate the automaker’s focus on electric vehicles (EVs).

The “m” in the new GM logo is a nod to the shape of an electrical plug, the company said.

The campaign includes a previously announced $27 billion investment in EV and autonomous vehicles (AV) through 2025 and the launch of 30 new EVs by 2025-end.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer.

GM said it would launch a new website on Jan. 11 that will focus on the automaker’s work across electrification and autonomous driving.

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