Unity App Store for SE Asia Gamers Is Focus of $30m ICO led by Aetius Capital for Cloud Alliance

Cloud Alliance was founded in 2016, by Roland Ong and Jonathon Sze, who are also founders of the region’s largest digital games distributor, IAH Holdings. The company has previously raised USD 5 million from Aetius Capital to develop an integrated payment platform called CloudMoolah for Unity. The platform allows Unity developers to enable in-app revenue collection from more than 500,000 retail points-of-sale across Southeast Asia, effectively shortening the go-to-market time for developers from a few months to less than 10 minutes, according to the announcement.

Sze said incorporating blockchain technology with an app store could increase transaction efficiency by eliminating fraud and chargebacks and lowering costs for developers.

MOO will be a utility token built on the Ethereum smart contract, blockchain-based interface. The token pre-sale will end on Feb 23, 2018 and the public sale runs from March 1-31, 2018.

For more information, go to www.cloudmoolah.io

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