After a legal dispute, world-famous street artist Banksy was forced to open a physical shop or lose rights to his own work.
But, not being a big fan of consumerism, he didn't let anyone in.
That didn't stop the shop becoming a big attraction, with crowds forming and people travelling for miles to peer through the window of his Gross Domestic Product store in Croydon.
Now, fans and collectors alike have the opportunity to get their hands on some of his iconic designs for real.
The new version of the shop – this time online – lets you apply to buy everything from mugs and T-shirts to the actual stab-vest worn by Stormzy at Glastonbury.
And to prevent opportunists taking advantage and keeping things out of the hands of true fans, there are some hefty restrictions.
"The shop is not first come, first served. Due to the limited number of products currently available we are opening a registration system," the new site explains.
"You have until 28th October to browse the shop and register your interest to buy a product. Please pick one item only, then enter your details and answer the question."
Winners are then chosen at random and those lucky enough to be picked get first refusal to make a purchase within 7 working days.
Items for sale include disco balls made from used police riot helmets and a toddler's counting toy where children are encouraged to load wooden migrant figures inside a haulage truck.
For some things – such as the mugs, spray cans and T-shirts – there are unlimited items available and prices start from £10.
Others are one-offs or limited supply, with just one stab-vest and 5 children's toy migrant sets available, with prices of a few hundred pounds.
But even these are well below what they'd fetch on the open market, as the artist warned "wealthy art collectors" that they aren't welcome.
Banksy fan Mark Jefferies told Mirror Money: "The Croydon shop front was brilliant and fans loved seeing the artworks and also discussing some of the serious messages around certain pieces, but the online shop where you can actually buy items takes things to another level.
"Millions of his fans will be trying to buy the prints and sculptures, and it is the chance of a lifetime for a lucky few hundred to own something signed by Banksy.
"His work these days is normally only affordable to serious art collectors so it is a great gesture and once again an innovative idea from Banksy.
"If you want to be sure of owning something though your best bet would be to choose a mug, T-shirt or spray can which are unlimited editions, but I think most people will want the art prints on offer."
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